Dream bigger
Allied Irish Bank (AIB) has not had an easy ride since the Irish government had to bail it out during the last Celtic recession. Clawing back trust from the public has been a slow process but this emotive national tv spot helped rebuild that faith in some small way as part of an over-arching strategic positioning of being the one bank in Ireland that backed you, whatever your situation. For business owners, knowing AIB has got your back no matter what, helps them concentrate on the more important stuff, namely growth.