Following the cinema spot, we released on social platforms a series of tongue-in-cheek infomercial-style films from Fáilte Ireland welcoming the expected swathe of outer space visitors and helping them understand the quirks they'd encounter along the Wild Atlantic Way.

We even created a fake website for the spoof galactic travel agency, Tourism Cyhhacm, should anyone be inquisitive enough to Google it. Clicking on the 'Translate' button converted it from the galactic symbol language into English.