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Fiat 500L MPW

Empty Seats

To launch the 7-seater 500L MPW, we liaised with Fiat’s media agency who secured the largest outdoor poster site in the UK at London’s busiest commuter station. Perfect we thought for highlighting the abundance of space on offer, unlike in the packed train carriages. The stunt got great PR coverage as a result of the cheeky tone.

Rob Turner

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Dave Westland

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