Jobsite - Brand launch campaign

Shot by Jeff Stark, this launch campaign for the online job portal features actor Max Beasley of ‘Hotel Babylon’ & ‘Mad Dogs’ fame. Rather than follow the market and promise ‘job heaven’ we went for the jugular and pricked the consciousness of unhappy workers with the reasons they choose to stay in jobs they don’t like rather than tackle their inertia. As a result CV uploads to the site trebled and market share increased by a third.