When Belly says hungry, Brain says JustEat
We created anarchic duo Belly & Brain in this launch campaign for JustEat, the online takeaway and delivery service. ‘Hungry surfers’ were specifically targeted around tummy-rumbling times. To add charm to the cartoon chaos, we cast children’s TV favourite Bernard Cribbins as the voiceover. Orders rose by 66% as a result of the work. Originally intended for the UK only, Belly & Brain proved so popular they soon went global as JustEat rolled out around the world. B&B even became stars in their own right, racking up over 165,000 fans on their Facebook page! Nicely done, gents.