Pets at Home are a phenomenal UK retail success story. We persuaded the client that digital was the way to get pet lovers’ tongues wagging about their unrivalled Christmas range. Cue DreamScanner, an App that turns your Smartphone into a Brain Scanner enabling you to watch your pets’ dreams and see what they’re dreaming of for Christmas. 45,000 downloads followed, helped by The Sun picking it as their App of the Week. Cue one very happy client, many items sold out and a lot of slightly confused dogs and cats wondering why their owners are trying to scan their brains!