Pre-rolls / Programatic / DRTV / DDC
Plusnet are the people’s champion when it comes to Broadband and Mobile. Whether it’s faster fibre broadband at a better price or no nonsense, straight talking advice to their savvy customers they always deliver with a broad Northern smile on their face. DRTV was their staple diet until we talked them into a series of Pre-roll ads, a Programatic Digital Display campaign and coming soon in Feb 2018, an avalanche of Data Driven Targeted Content on every subject from taking a Digital Detox to Jargon Busting.
Embracing the latest in programatic digital display template technology meant that Plusnet could create a whole series of super targeted, super flexible, super affordable ads in half the time and with less than half the effort. Smart. And the smartest part was that each time the ads ran we used the return data to drill down even further and get even more targeted with future messaging.