Iceland - ‘tis the Reason - Campaign Big

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Christmas TV 2017

​More and more people are opening up to the Power of Frozen and Iceland. Quite literally in this Christmas campaign designed to be a deliberate antidote to the sentimental blockbusters that the other big brands serve up every year. If the response on social media was anything to go by Gilded Turkey might just have won Christmas. Sorry John Lewis.

Raspberry and Pistachio Pavlova

Award Winning Mince Pies

Lobster Thermidooooooooooor

Cheese Souflettes

That's enough TV and online content, what about the rest of the campaign? Rather than run traditional 6 sheet posters we decided to hijack the streets with a fly-poster campaign featuring more people opening up to Iceland on Christmas morning.

And we didn't stop there. We even Hijacked Google search (until they caught us) by taking the top 10 search words for this year's must-have presents and serving up a an unexpected result...

"You searched for BABY ANNABELLE. Did you mean GILDED TURKEY?"

Pic on it's way!