That's enough TV and online content, what about the rest of the campaign? Rather than run traditional 6 sheet posters we decided to hijack the streets with a fly-poster campaign featuring more people opening up to Iceland on Christmas morning.
And we didn't stop there. We even Hijacked Google search (until they caught us) by taking the top 10 search words for this year's must-have presents and serving up a an unexpected result...
"You searched for BABY ANNABELLE. Did you mean GILDED TURKEY?"
Pic on it's way!