Take one challenger brand, a monkey armed with a new bendy razor and a bearded bloke, namely Charles Darwin. Add a stonkin’ tailored music track, et voilà! Shaveolution, the perfect launch pad for King of Shaves new razor, Azor, to challenge Wilkinson Sword’s and Gillette’s domination of the market. We came up with a bold approach that quickly helped King of Shaves leap up to no. 2 in the UK market. Who says small budgets don’t get results, eh?